UWS Global MBA 课程介绍

Course Structure

商业研究项目

商业研究项目分为两个部分:1. 商业计划书;2. 商业项目研究,学员在导师的指导下完成。

商业计划书是在全面分析自己企业的基础上,提出新的商业计划,以吸引投资人或合作伙伴。包括摘要、企业基本情况、新的产品或服务、推行策略、运营团队、财务分析、竞品分析、商业预测、法律风险。

商业项目研究是对商业组织某一特定领域的问题研究与改善方案。包括问题的起源、问题调查的样本和依据、造成的影响、解决方案的提出、解决方案的理论依据、解决方案的实施。

通过整个商业研究项目,学员应能融会贯通整个课程所学到的知识并能利用其用于商业实践。


Business Research Project 

There are two main parts in Business Research Project: 1. Business Plan 2. Business Research Project, under the guideline of the instructor. 

Business Plan is to propose a new business plan after thoroughly analyzing your own organization to attract investors or partners. It includes introduction, organization background, new products or services, promotion strategy, operating team, financial analysis, product and marketing research, business forecast and law risks.

Business Research Project is the research and improvement project of one specific area within the organization, which includes the cause of the issue, the samples and evidence used in research, the influence, the solution proposal, theoretical basis and implementation of the solution.

Learners could comprehensively understand and utilized what they have learnt along all the modules.

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